Tobacco consumption is one of the leading causes of preventable death particularly in developing world. Pakistan is not an exception, where the prevalence of tobacco use has emerged as a serious public health challenge. Globally, tobacco taxation is considered one of the crucial elements of tobacco control strategy with its dual objective of public health promotion and revenue generation. On the one hand, tobacco taxation contributes to reducing tobacco consumption through increased prices as a result of higher taxes, and on the other, it generates sizeable revenue for the government, which can be used to promote public health objectives. Read more.